Strategic Branding Platforms

The 80/20 rule is a phenomenon of life. It shows that in all things the figures of 80% and 20% inter-relate. For instance, it is proven that 20% of motorists cause 80% of accidents (just ask your insurance company for confirmation), 20% of the carpet takes 80% of the wear, and 20% of our favorite clothes are worn 80% of the time. This rule also applies in business in two important areas -

* 20% of a company's products/services generate 80% of profit
* 20% of customers generate 80% of sales

Think about the implications of that one for a moment -

It is well worth focusing the company's finite resources on the 20% - go for the big fish. By analyzing who your 20% are, Vision Media Strategies can help you find more of the same.

How many times have you opened a conversation with a new business contact by asking them what they do only to be as baffled as you were when you asked five minutes earlier, despite lengthy and complicated explanations of their company's products and services. This is a common phenomenon with business professionals.

We challenge you to the 10 word test. Be specific, focused and simple.

Tell us in 10 words what your company does?

What do we do...you might ask?

"We help businesses present their worth and connect with clients"

Passion Wins The Day Every Time!

People are always more likely to give you their business if you are confident
and passionate about your product or service offering.

If you appear to be bored or complacent about your business
why should they get excited about it?

If your website, marketing materials and market interaction are typical...
why should anyone think you will help them achieve their goals?